Case study
Case study
Case study
Beauty, Brazil, and Big Wins: An 8-Figure Email Marketing Success Story
Beauty, Brazil, and Big Wins: An 8-Figure Email Marketing Success Story
Beauty, Brazil, and Big Wins: An 8-Figure Email Marketing Success Story
Beauty Products in Brazil
Niche
8-Figures
Over 802k Email Subscribers
Business Size
Beauty Products in Brazil
Niche
8-Figures
Over 802k Email Subscribers
Business Size
Beauty Products in Brazil
Niche
8-Figures
Over 802k Email Subscribers
Business Size
$ 511,015
Generated Through Flows Within 90 Days (USD)
$ 3,754,227
Generated Through Email So Far (USD)
$ 511,015
Generated Through Flows Within 90 Days (USD)
$ 3,754,227
Generated Through Email So Far (USD)
$ 511,015
Generated Through Flows Within 90 Days (USD)
$ 3,754,227
Generated Through Email So Far (USD)
Highlights
Highlights
Highlights
Challenges
No one on the team to handle email marketing and create a proper strategy
Not having a campaign strategy and only relying on a few automations
Copycats brands are copying their products and their ads – need to stand out in the back-end
Solutions
Implementation of a Revenue Amplification Engine
Implementation of Awareness, Consideration, Ascension and Retention email flows
Planning of a campaign calendar for 4 emails per week to keep customers and non-customers engaged and their brand top-of-mind
Results
Within the first 90 days of implementation, the emails have generated over $511,015 in sales
An increase in email sales from 13.67% to 28.81%
Doubling of revenue per subscriber, from $0.16 to $0.33
Challenges
No one on the team to handle email marketing and create a proper strategy
Not having a campaign strategy and only relying on a few automations
Copycats brands are copying their products and their ads – need to stand out in the back-end
Solutions
Implementation of a Revenue Amplification Engine
Implementation of Awareness, Consideration, Ascension and Retention email flows
Planning of a campaign calendar for 4 emails per week to keep customers and non-customers engaged and their brand top-of-mind
Results
Within the first 90 days of implementation, the emails have generated over $511,015 in sales
An increase in email sales from 13.67% to 28.81%
Doubling of revenue per subscriber, from $0.16 to $0.33
The Mission:
The Mission:
Problem & Challenges
Problem & Challenges
Our client, a thriving beauty brand with a strong audience of women aged 25-40, had a glittering public façade, but behind the scenes, their email marketing was less “red carpet glamour” and more “beauty school drop-out”.
Strategically Stranded: With an income exceeding $1.2M per month and an impressive 820k subscribers list, our client was not short on potential. But despite their subscriber goldmine, their email strategy was akin to trying to achieve a perfect smokey eye with only a tube of mascara (i.e. not a chance).
They had only one Checkout Abandonment flow with a meager three emails in it. The reason? There simply wasn’t anyone on the team dedicated to creating and implementing a proper email marketing strategy.
Untapped Potential: The client had been collecting thousands of subscribers, but they weren’t leveraging them at all. Their attention was focused elsewhere – primarily on customer acquisition through Facebook and Instagram ads.
But this was like focusing on using lipstick while totally ignoring the eyebrows: a partial approach that was letting down their overall look, and sales.
Mirror, Mirror: To make matters worse, they found themselves fending off copycats – brands mirroring their products and their ads. In the beauty world, imitation may be the sincerest form of flattery, but in the cutthroat business landscape, it’s an unwelcome distraction.
They needed to build a solid, uncopyable backend (email) strategy, an asset that couldn’t be copied because it’s hidden from the prying eyes of competitors.
In essence, our client had the raw materials for a stunning email marketing look, but they needed the right team (that’s us) to turn their ragged sketch into a masterclass of beauty marketing.
They needed a strategy that was more than skin-deep.
Our client, a thriving beauty brand with a strong audience of women aged 25-40, had a glittering public façade, but behind the scenes, their email marketing was less “red carpet glamour” and more “beauty school drop-out”.
Strategically Stranded: With an income exceeding $1.2M per month and an impressive 820k subscribers list, our client was not short on potential. But despite their subscriber goldmine, their email strategy was akin to trying to achieve a perfect smokey eye with only a tube of mascara (i.e. not a chance).
They had only one Checkout Abandonment flow with a meager three emails in it. The reason? There simply wasn’t anyone on the team dedicated to creating and implementing a proper email marketing strategy.
Untapped Potential: The client had been collecting thousands of subscribers, but they weren’t leveraging them at all. Their attention was focused elsewhere – primarily on customer acquisition through Facebook and Instagram ads.
But this was like focusing on using lipstick while totally ignoring the eyebrows: a partial approach that was letting down their overall look, and sales.
Mirror, Mirror: To make matters worse, they found themselves fending off copycats – brands mirroring their products and their ads. In the beauty world, imitation may be the sincerest form of flattery, but in the cutthroat business landscape, it’s an unwelcome distraction.
They needed to build a solid, uncopyable backend (email) strategy, an asset that couldn’t be copied because it’s hidden from the prying eyes of competitors.
In essence, our client had the raw materials for a stunning email marketing look, but they needed the right team (that’s us) to turn their ragged sketch into a masterclass of beauty marketing.
They needed a strategy that was more than skin-deep.
The Mission:
The Mission:
Objectives And Goals
Objectives And Goals
In the world of beauty, we understand that every client has unique needs.
Much like hair types, there’s no one-size-fits-all solution. So, when it came to setting our objectives, we took a tailored approach.
1. Glam Up the Email Flows: First, we aimed to inject some much-needed glam into their email flows. With multiple best-selling products targeting slightly different audiences, we knew a segmented strategy was key. We aimed to maximize the automated revenue from each flow, making sure every customer found the perfect product match with product-specific flows.
2. Dust Off That Email List: Like an untouched eyeshadow palette, the potential of our client’s robust email list was begging to be released. Our goal was to dive deep into that list, put it to use, and tap into its latent power.
3. Squeeze for More: As any beauty aficionado knows, every last drop of your favorite product matters. Likewise, we aimed to squeeze more out of every email sent, extracting maximum margin to fuel further growth via paid ads.
We entered this engagement with our eyes wide open, ready to deliver a transformation as impactful as a beauty guru’s “before and after” reveal.
Our goal? Nothing less than a stunning ROI glow-up, enhanced customer connection, and a strategic edge that not even the keenest copycats could replicate.
In the world of beauty, we understand that every client has unique needs.
Much like hair types, there’s no one-size-fits-all solution. So, when it came to setting our objectives, we took a tailored approach.
1. Glam Up the Email Flows: First, we aimed to inject some much-needed glam into their email flows. With multiple best-selling products targeting slightly different audiences, we knew a segmented strategy was key. We aimed to maximize the automated revenue from each flow, making sure every customer found the perfect product match with product-specific flows.
2. Dust Off That Email List: Like an untouched eyeshadow palette, the potential of our client’s robust email list was begging to be released. Our goal was to dive deep into that list, put it to use, and tap into its latent power.
3. Squeeze for More: As any beauty aficionado knows, every last drop of your favorite product matters. Likewise, we aimed to squeeze more out of every email sent, extracting maximum margin to fuel further growth via paid ads.
We entered this engagement with our eyes wide open, ready to deliver a transformation as impactful as a beauty guru’s “before and after” reveal.
Our goal? Nothing less than a stunning ROI glow-up, enhanced customer connection, and a strategic edge that not even the keenest copycats could replicate.
Strategy & Tactics:
Strategy & Tactics:
The R.A.E. Methodology
The R.A.E. Methodology
To achieve these goals, we leaned into our secret weapon – the R.A.E. methodology.
Much like the must-have beauty products, this approach consistently comes through for us and our clients.
But what’s the magic behind RAE? It’s simple. It’s all about focusing on the customer’s ‘Hidden Journey’ (visual learners, see the pic below).
To achieve these goals, we leaned into our secret weapon – the R.A.E. methodology.
Much like the must-have beauty products, this approach consistently comes through for us and our clients.
But what’s the magic behind RAE? It’s simple. It’s all about focusing on the customer’s ‘Hidden Journey’ (visual learners, see the pic below).
For a detailed explanation of the Hidden Journey and our R.A.E. Methodology, click here.
Just as every skincare routine has its crucial steps, so does our strategy, broken down into four stages:
For a detailed explanation of the Hidden Journey and our R.A.E. Methodology, click here.
Just as every skincare routine has its crucial steps, so does our strategy, broken down into four stages:
The 4 Stages Of A Revenue Amplification Engine
The 4 Stages Of A Revenue Amplification Engine
(Keen to know more about our methodology? Take a deep dive here)
Now let’s peek behind the beauty curtain and see how this all played out in action for our client.
(Keen to know more about our methodology? Take a deep dive here)
Now let’s peek behind the beauty curtain and see how this all played out in action for our client.
The Implementation:
The Implementation:
What We Did
What We Did
Our journey of transformation with this client was guided by the four stages of our R.A.E. methodology. Here’s a peek into our process:
Stage 1: Amplifying The Value Of Each Site Visitor
Goal: Capture the attention of high-value potential subscribers.
Like trying different skincare products until you find ‘The One’, we tested various pop-up creatives to identify the one that captured the most emails.
Stage 2: Amplifying The Revenue Of Each Email Sent
Goal: Ensure our emails effectively encourage potential customers to make a purchase.
Taking inspiration from Abraham Lincoln, who said, “Give me six hours to chop down a tree, and I will spend the first four sharpening the axe,” we delved deep into market research.
We understood the motivations, fears, and needs of this market segment and chose a direct response vs. branding approach, using hybrid emails that combined visually compelling photoshoots with persuasive copywriting.
Our team also analyzed their sales data to identify popular product combinations and built campaigns and automated responses around those.
To ensure our emails were seen and the profit margins remained high, we improved the deliverability of their Klaviyo account and implemented a variety of offers within the flows.
Stage 3: Amplifying The Revenue Of Each New Subscriber
Goal: Convert as many new email subscribers into buyers as possible.
To achieve this, we created three distinct Welcome Flows for their best-selling products, showcasing the specific features and benefits of each product and highlighting the various motivations that might inspire a purchase.
To combat cart abandonment, we developed three Checkout Abandonment Flows that tapped into these motivations and preemptively addressed potential objections.
Further, we created three Browse Abandonment flows segmented according to the best-sellers for more relevant communication and higher conversion rates.
Stage 4: Amplifying The Revenue Of Each New Buyer
Goal: Increase the lifetime value of each new buyer.
For the finale, we set up post-purchase flows for new and returning customers to cross-sell other products and keep the excitement alive.
To keep the brand at the forefront of their minds, we planned a campaign calendar for four emails per week (slightly higher than their competitors).
Finally, we initiated a new Review Request flow to increase the frequency of customer testimonials and user-generated content, boosting the social proof on their landing pages, and ultimately, conversion rates.
Our journey of transformation with this client was guided by the four stages of our R.A.E. methodology. Here’s a peek into our process:
Stage 1: Amplifying The Value Of Each Site Visitor
Goal: Capture the attention of high-value potential subscribers.
Like trying different skincare products until you find ‘The One’, we tested various pop-up creatives to identify the one that captured the most emails.
Stage 2: Amplifying The Revenue Of Each Email Sent
Goal: Ensure our emails effectively encourage potential customers to make a purchase.
Taking inspiration from Abraham Lincoln, who said, “Give me six hours to chop down a tree, and I will spend the first four sharpening the axe,” we delved deep into market research.
We understood the motivations, fears, and needs of this market segment and chose a direct response vs. branding approach, using hybrid emails that combined visually compelling photoshoots with persuasive copywriting.
Our team also analyzed their sales data to identify popular product combinations and built campaigns and automated responses around those.
To ensure our emails were seen and the profit margins remained high, we improved the deliverability of their Klaviyo account and implemented a variety of offers within the flows.
Stage 3: Amplifying The Revenue Of Each New Subscriber
Goal: Convert as many new email subscribers into buyers as possible.
To achieve this, we created three distinct Welcome Flows for their best-selling products, showcasing the specific features and benefits of each product and highlighting the various motivations that might inspire a purchase.
To combat cart abandonment, we developed three Checkout Abandonment Flows that tapped into these motivations and preemptively addressed potential objections.
Further, we created three Browse Abandonment flows segmented according to the best-sellers for more relevant communication and higher conversion rates.
Stage 4: Amplifying The Revenue Of Each New Buyer
Goal: Increase the lifetime value of each new buyer.
For the finale, we set up post-purchase flows for new and returning customers to cross-sell other products and keep the excitement alive.
To keep the brand at the forefront of their minds, we planned a campaign calendar for four emails per week (slightly higher than their competitors).
Finally, we initiated a new Review Request flow to increase the frequency of customer testimonials and user-generated content, boosting the social proof on their landing pages, and ultimately, conversion rates.
Quantitative Results:
Quantitative Results:
“Show Me The Money”
“Show Me The Money”
Alright, let’s get to the part you’ve been waiting for—the grand reveal.
The numbers don’t lie, and ours are about to do some serious talking. The results of our spellwork are a testament to the effectiveness of the R.A.E.
It’s as if we waved our magic wand and—Bibbidi-Bobbidi-Boo— an ROI of over 37x appeared within the first 90 days of implementation. You’re reading right. But this magic spell doesn’t have a midnight curfew. The ROI is set to keep growing, as every automation will be working hard for years to come.
How about sales? Hold onto your hats, folks. Within the first 90 days of implementation, our emails transformed into golden goose, laying a golden egg of R$2,524,416.36 in sales (over $511,000 USD at the time of writing. Quite the treasure, right?
But we didn’t stop there. We took the revenue per subscriber, which was once a mere $0.16, and doubled it to $0.33. It’s like our very own Rumpelstiltskin moment, spinning straw into gold, only our story doesn’t stop there. The revenue per subscriber continues to climb higher and higher, one enchanted step at a time.
And remember when email sales used to make up just 13.67% of the total sales? Well, not anymore. With a swift flick of our strategy wand, we took it up a notch (or several), catapulting the attributed sales to Klaviyo to a whopping 28.81% in under 30 days.
In the realm of email marketing, these are the sort of numbers that dreams (and successful campaigns) are made of. And we’ve got the fairy dust to prove it.
Alright, let’s get to the part you’ve been waiting for—the grand reveal.
The numbers don’t lie, and ours are about to do some serious talking. The results of our spellwork are a testament to the effectiveness of the R.A.E.
It’s as if we waved our magic wand and—Bibbidi-Bobbidi-Boo— an ROI of over 37x appeared within the first 90 days of implementation. You’re reading right. But this magic spell doesn’t have a midnight curfew. The ROI is set to keep growing, as every automation will be working hard for years to come.
How about sales? Hold onto your hats, folks. Within the first 90 days of implementation, our emails transformed into golden goose, laying a golden egg of R$2,524,416.36 in sales (over $511,000 USD at the time of writing. Quite the treasure, right?
But we didn’t stop there. We took the revenue per subscriber, which was once a mere $0.16, and doubled it to $0.33. It’s like our very own Rumpelstiltskin moment, spinning straw into gold, only our story doesn’t stop there. The revenue per subscriber continues to climb higher and higher, one enchanted step at a time.
And remember when email sales used to make up just 13.67% of the total sales? Well, not anymore. With a swift flick of our strategy wand, we took it up a notch (or several), catapulting the attributed sales to Klaviyo to a whopping 28.81% in under 30 days.
In the realm of email marketing, these are the sort of numbers that dreams (and successful campaigns) are made of. And we’ve got the fairy dust to prove it.
Ready To Double Your Email Sales With A Revenue Amplification Engine?
Ready To Double Your Email Sales With A Revenue Amplification Engine?
Ready To Double Your Email Sales With A Revenue Amplification Engine?
Book a quick Discovery Call with us to see if and how we’ll be able to help you grow
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